Among the vast range of tools, services, and products provided by Google, Google Search Console And Google Analytics stand distinct. The Digital Marketing Training Institute in Thane considers them specifically important for the digital marketers striving to make a change in the working of their websites.
Apart from their usefulness, each of these gives away specific information that differentiates one from another. The digital marketing courses in Thane unveil Google Search Console and Google Analytics for you.
Google Search Console
It tells you exclusively how your site is perceived by Google. Therefore, it alerts you about any changes that need to be done to your website time and time again.
Search Queries
These are the queries on your pages Google has to send back to searchers for particular doubts. Google Search Console makes the following information visible: –
- The number of times your pages were seen among other Google search results.
- The number of times your listings were clicked by searchers for clarifying a particular doubt.
- The average position of your website for a specific search query.
Crawl Errors
If Google is unable to crawl any of your pages, then you will get notified by this. This prevents your search engine visibility from going down.
Malware
Malware detection on your site is made known by Google Search Console.
Links
The links that are connected to your site from other respective websites.
Blocked URLs
If your site holds some content that you don’t want to reveal to Google or any other search engine, then you can use the robots.txt file to ensure how search engines crawl the content mentioned on your website. Once you do this, you can utilize Google Search Console to find out if a robots.txt file is operating as you had anticipated.
HTML Errors
You are instantly informed about any HTML errors present on your website which are identified by Google.
Google Analytics
The digital marketing certification course says Google Analytics shares the following information with you: –
Web Traffic Reports
Informs about the total number of people who visit your site on a monthly, yearly, or a daily basis.
Details of Keywords
- The keywords which bring people to your website.
- The keywords which are good at keeping the visitors on your site for a longer duration of time.
Visitor Reports
- Tells about the total number of existing visitors as well as new visitors for your site.
- The number of pages that are seen by visitors.
- The time period for which the visitors stay on your site.
Conversions
For the objectives that you decide on your website, the conversion rates are told to you.
Content
The webpages that enhance the traffic on your website and those that are seen the maximum number of times by the visitors.
Finally, besides being the all-time favorite of the modern world webmasters, these two innovative tools Google Search Console and Google Analytics are also taught in the classes of DigiPro Crafts – Digital Marketing Training Institute, DPCTI. The institution fundamentally believes in guiding the people in the evolving digital universe.
